In a fit of ego, I checked Google’s results for “Sandy Smith” and found myself knocked from the top spot. Since this guy had been trailing me for some time and I thought it due to my annoyingly precise adherence to Web Standards (not just Web standards) including
title attributes everywhere, I was curious as to the structure of his page.
Low and behold, go to this page and view the source. The guy has obviously had someone stuff his page for search engines…and it seems to be working. Web Standards? Web standards? Pooh! Pah! Pish Posh! Tish Tosh! An SEO Jedi cares not for these things. Apparently you just shove the thing chock full o’
TITLE tags with every phrase you want searched on, with some minimal text about your content.
Well, I suppose he is selling something so he needs it more than me.